Marketing Psychology: Powerful Principles of basic human behavior

Marketing Psychology: Powerful Principles of basic human behavior
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Successful marketers agree that the main difference between experienced and inexperienced marketers lies in figuring out how people react and what triggers their behavior in specific ways. If you think human behavior is something unpredictable, we are here to shatter that myth. Human behavioral patterns fall into a range of predictable actions. Well-established principles can easily define those actions.

How can marketing psychology help you?

Great marketing is not something that happens accidentally. Business owners apply several marketing strategies and marketing psychology is one such excellent tactic. It can give your business a competitive advantage by mastering ways that proactively and intentionally influence decisions and behaviors of people. Read the complete article if you want to learn about it in detail:

Effective principles of behavior to use for supercharging marketing:

  1. Priming

Priming is basically the process in which we present someone with an image or a word that increases their reception of a certain point of view. Priming influences both thought and action. So, with the help of subtle techniques, you make people remember significant information regarding you services and products, also your brand. This is how you prime them to buy your product.

  1. Social Proof

Social proof is a social and psychological phenomenon where people fail to determine the appropriate behavior and end up assuming that the ones around them are more knowledgeable about the situation. This thought drives them to imitate the behavior of others.

In simple words, we are always eager to find out what others are buying, watching, wearing, and experiencing. Here are some great social proof techniques to increase sales:

  • Impressive online reviews
  • Trust sales
  • User count
  • Customer showcase


  1. Reciprocity

People feel obliged to do something for the person who has done them a favor in the past. This is the fundamental ‘Law of reciprocity.’

For instance, you feel like giving a present to someone who has bought you a gift. Similarly, as a buyer, you want to buy something from a seller who has offered you a product or service for free. So, offering free gifts or services might seem like a loss, but they prove to be profitable in future.

  1. Scarcity

The ‘Principle of Scarcity’ states that we always want things we can’t or don’t have. We also brag about things we have. So, how can you apply this principle and make profits? You limit supply and create a buzz on scarcity of products. This will compel people to run to your store for buying the last-in-stock items.

  1. Anchoring

People often act illogically and it is hard to predict those behaviors. In most cases, they don’t think before taking action. They base decision-making on the first fact you share with them about a product, a phenomenon called ‘anchoring.’


The bottom line is to understand that people don’t make their decisions in a whim. In order to establish lasting and meaningful connections with prospects and existing customers, marketers need to research on what motivates clients to make important purchase decisions. Use our principles shared by expert marketers for mastering marketing skills.

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